the challenge
American Fence & Supply Co., Inc. provides general contractors and other commercial and industrial clients with fabrication, installation, maintenance, and repairs of fencing, gates, access control systems, and more all over the Metropolitan Detroit area and beyond.
They needed a major upgrade from their existing website, which was originally published in 2005 and had just a single page, images that didn’t load, and buttons that didn’t work. They wanted a website with an attractive portfolio, custom contact forms, employment applications, blog capabilities, an “employees only” dashboard, and more.
our solution
We began with research on competitors both locally and nationally, identifying opportunities for improvement and creating a comprehensive SEO strategy based on competitors’ strengths and weaknesses. With this information, we developed and designed a WordPress website that:
– Has a much improved, modern, and attractive user interface
– Has a portfolio with spaces to display images and project information
– Prominently highlights the care and love that the company and its employees possess for the work they do
– Allows for easy expansion, content publication, etc. by our team and/or theirs
Featuring
- New copy and design
- Mobile responsive design
- Easily edited portfolio
- SEO
- Conversion optimization
- Custom forms
- "Employees Only" section
- Form output to existing PDF templates for sales/estimating and job applications
- Google Analytics, Hotjar, Snapchat Pixel, and Facebook Pixel integration
- and more
